Coltura

Culture as in cultivation, in this case: the olive tree; but also Culture in the strict sense, which comes from the same linguistic root.

Culture, like crops, needs to be cultivated over time. The Classical Culture then embodies the idea of taking care of a cultivation that over time must be followed and maintained, so that it can withstand slow changes under the watchful eyes of generations of producers who, from father to son, pass down this tradition.